15 Startling Facts About Press Release Pricing That You Never Knew

1 year ago 267

Introduction

A press release is the most basic form of communication between you and a journalist. It's a quick way to tell someone what you're working on, what makes it unique, and why they should care. That's why journalists love them! But if you've ever sent one in the past or have any idea what they cost, then congratulations: You're an expert at getting your message out there for cheap! And if we say so ourselves, we do mean cheap—because here are 15 things that astound us about how much people pay for PRWeb Pricing every day (and how much those prices vary).

Press releases are cheap. Like, really cheap.

It's a common misconception that press releases are expensive to produce and distribute—but this couldn't be further from the truth. The cost of producing and distributing a press release has actually plummeted over time as technology has improved, making it possible for smaller organizations to get their message out there without breaking the bank in the process. In fact, many small businesses can manage their own PR campaigns using free tools such as Google Alerts or Feedly—and some even offer discounts on top of those services if you sign up with them before launching your campaign!

There's no limit to how much you can spend on a press release.

If you want your PRNewswire Pricing to be seen by the right people and get the most attention, it's important to understand how much money is involved in this process. The more you spend on your preview copy, the better-looking it will be and the more likely that people will want to read what they see. If you've got a great idea but don't have enough budget for professional design services or marketing tools like an email list builder or social media analytics toolkit, then consider outsourcing these tasks instead of trying them yourself—you might be surprised at how affordable it already is!

The more SEO services you buy with your press release, the more it will cost.

If you’re like most people, you don’t have a lot of money to spend on press releases. That’s why it makes sense to look at all your options when choosing a provider—and how much they cost.

But what if there was another way? What if I told you that buying SEO services with your press release could help increase ROI? Can't believe me? Let's take a look at some facts about paid search advertising that might surprise you:

According to research done by Moz and BuzzSumo, between 60 and 80% of website traffic comes from organic searches (that's Google). So when someone clicks on one of your links in an article or blog post, they've probably already been looking for something related (or even similar) to the topic they just found out about! This means that having top-tier SEO tools built into every single piece will allow them access more quickly while saving them time searching through tons of results themselves; which means higher conversion rates overall!

Some press release packages are better than others.

While there are many Marketwired Pricing packages available, we've found that some are better than others. Here are the top five:

PRWeb's premium package is the best value. This provider offers access to its proprietary technology and a team of experienced writers who can help you craft your message in just one or two days (for as little as $299 per month). The experience of working with this service makes it easy to see why they're considered so popular among businesses seeking quality content for their press releases.
PRNewswire's premium package is also a good choice if you want more than just text but don't want to pay for an entire article by itself—it includes pictures and illustrations too! The site offers both free versions of its services without ads or limitations on length/subject matter but charges more when users opt-out of these features; however, this option allows users access only after signing up for full membership ($299 per month).
Marketwired also has high standards when it comes down to choosing who deserves coverage through its service: "Our list [of clients] is based solely on merit," explains company spokesperson Robby Jackson."We look at how well positioned each writer is within our industry today compared with where they were last year." This means that while everyone else may have had similar experiences during recent years--such as growth rates rising steadily over time--only those professionals who consistently contribute valuable content will be invited back again next year!

Getting help with your press release can be expensive.

Press releases are a great way to get your company in front of potential customers and clients. But, if you're not careful, it can be easy for the PRNewswire Cost process to get out of hand and become more expensive than it needs to be.

If you have a small business or startup and don't have any experience writing press releases yourself, it's important that you know how much time will go into writing them before starting on this project. The good news is that there are plenty of affordable options available for getting help with your press release budget!

Press releases still work (duh).

Press releases still work.

You know the old saying, “If it ain't broke, don't fix it?” Well, that's not always true. Sometimes you need to update your skillset and try something new. And if you're looking for an affordable way to do that, then press release writing might be just what you're looking for! It's a great way to get started with PR without breaking the bank—and it can actually help your business grow by getting more attention from potential customers who would otherwise never know about your product or service because nobody knows about them yet (or at least not enough). The bottom line: press releases are cheap—and most importantly they're effective!

Electronic distribution is the way to go.

You may be thinking, “but I want my Business Wire Pricing to reach as many people as possible, and that can only happen if it's printed in a newspaper or magazine.” Well, you're right—it does have to be printed somewhere. But think about how many people are reading your e-mail instead of opening up a newspaper each morning. The answer is probably more than you'd expect! And when they see an article about your company on their newsfeeds or online newspapers and magazines, they'll click on the link provided in your press release (which leads back) and then read more about what makes your business unique from others in similar industries. It's also important not to forget that while some people prefer traditional PR methods over electronic ones because they feel like "real" information has been conveyed through print media," this doesn't always mean that these methods are better than other forms."

You don't need a graphic designer to make your press release look good.

If you’re looking to save money and get a high-quality press release, there are plenty of tools that can help. A few examples include:

Can — a free tool for creating graphics, including press releases
Wordle — another free tool for creating graphics (this one is specifically designed for social media)
Prezly — another free tool for creating graphics

Images may be worth a thousand words, but they were really costly in 2011.

The cost of an image is generally based on its size and resolution, but there are other factors that also come into play when you're calculating the overall cost of an image. For example, if you have an image that's only used for one press release and then archived away forever, then it makes sense for you to use high-quality photos rather than low-quality images. In contrast, if your company uses dozens or even hundreds of press releases each year with similar images included every time (for example same logo or brand photo), then using smaller files might be more efficient because they'll take up less space on your hard drive while being easier to upload when needed.

If you want your press release seen by journalists, don't pay for a circulation option. It doesn't work.

If you want your Press Release Pricing seen by journalists, don't pay for a circulation option. It doesn’t work.

Journalists don’t read press releases, and they aren’t going to contact you if they do see your PR-generated content (and in many cases, they won't even see it). They have too many other things going on in their day-to-day lives—from writing articles and preparing podcasts or videos—to engaging with companies that are doing the same thing as them but charging more money than them (or anyone else).

Did you know that most national news outlets don't accept news tips from PR Newswire? But Marketwired does! (Note from hackathon organizer: This was written before Marketwired was acquired by Nasdaq)

Did you know that most national news outlets don’t accept news tips from PR Newswire? But Marketwired does! (Note from hackathon organizer: This was written before Marketwired was acquired by Nasdaq)

If you’re like me, when I hear about a new distribution service that has been around for decades and is owned by one of the big Wall Street banks (Nasdaq), I immediately think: “Oh no, they're going to charge me more money than what I'm paying now because they're going to make me feel like an idiot who doesn't understand how market economics work. Or worse yet—that we live in a world where we are all just victims of our circumstances and need someone else's help just so we can get an article written about us."

We have no clue how much our competitors charge for media monitoring and analytics (unless you ask).

As you know, it's hard to get a good idea of how much other companies charge for their services. However, there are two main competitors in this market: PRNewswire and Business Wire. We can't tell you exactly how much each of them charges for media monitoring and analytics (unless you ask). But we do know that PRNewswire is more popular than Business Wire—and also more expensive!

But before we dive into specifics, let’s take a step back and examine what makes these companies different from one another.

Our competitors aren't as transparent about their pricing as we are (you meet them on our site every day).

We're transparent about our pricing, so you'll see exactly what we charge. There are no hidden fees and there's a guarantee that you will be satisfied with the quality of our work.

Our pricing is also very competitive—and we back it up with a money-back guarantee if you're not satisfied for any reason whatsoever within 30 days of your purchase (or 60 days from signing up).

If you want to try us out before committing to buying anything, our free trial offers unlimited access to all of the features on our site—for one week!

They're not flashy or overpriced, but they work best value-wise

To be clear, the press release is not flashy or overpriced. Instead, it’s a cheap way to get your message out there and make an impact on the world. It’s also one of the most effective marketing tools you can use in your business because it allows you to reach a wide audience at once—and with no cost!

The good news is that there are plenty of good options for starting out small. You don’t need thousands of dollars upfront just as long as you have something worth sharing with potential customers and clients (such as information about how much money they could save).

Conclusion

We hope this has helped you understand your options for press release pricing. We know that not everyone is a PR genius, but we're confident that these facts will help you make an informed decision about which packages the best suit your needs. Remember, if all else fails (and it almost certainly will), there are plenty of free services out there - so don't let price tags deter you from trying!

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