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Press releases can be regularly distributed to members of the media on a weekly or monthly basis. They are often used to raise awareness about an important upcoming event, in hopes of drawing members of the press and/or other target audiences. Since press releases are essentially news articles, they should adhere to basic journalistic principles of objectivity. The text should contain newsworthy information about new trends, upcoming events, or any other important development that might be of interest to the target audience. They should be written in a style so as to attract the reader’s attention (especially that of journalists and editors) and should always contain information not available elsewhere.
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