Republican fund-raising this year has a singular focus: Trump.

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Politics|Republican fund-raising this twelvemonth has a singular focus: Trump.

The Trump taxable   was connected  show  astatine  the Conservative Political Action Conference successful  Dallas earlier this month.
Credit...Cooper Neill for The New York Times

Shane Goldmacher

July 28, 2021Updated 6:22 p.m. ET

Even successful defeat, thing sells successful the Republican Party rather similar Donald J. Trump.

The Republican National Committee has been dangling a “Trump Life Membership” to entice tiny contributors to springiness online. The party’s Senate run limb has been hawking an “Official Trump Majority Membership.” And the committee devoted to winning backmost the House has been touting Mr. Trump’s astir each nationalist utterance, talking up a nonexistent Trump societal media web and urging donations to “retake Trump’s Majority.”

Six months aft Mr. Trump near office, the cardinal to online fund-raising occurrence for the Republican Party successful 2021 tin mostly beryllium summed up successful the 3 words it utilized to place the sender of a caller email solicitation: “Trump! Trump! Trump!”

The fund-raising connection of enactment committees is among the astir finely tuned messaging successful politics, with each connection designed to motivate much radical to springiness much wealth online. And each that investigating has yielded Trump-themed gimmicks and giveaways including Trump pint glasses, Trump-signed pictures, Trump lawsuit tickets and Trump T-shirts — conscionable from the National Republican Senatorial Committee successful the period of July.

“The Republican Party has ne'er had small-dollar fund-raising astatine this standard earlier Donald Trump,” said Brad Parscale, who was Mr. Trump’s archetypal run manager successful 2020 and is inactive an adviser, “and they astir apt ne'er volition astatine this standard aft Donald Trump.”

The strategy is intelligibly paying fiscal dividends, arsenic 3 main G.O.P. national committees raised a combined $134.8 cardinal from nonstop idiosyncratic contributions successful the archetypal six months of 2021, astir matching the $136.2 cardinal raised by the equivalent Democratic committees, national records show.

But the endless invocations of the erstwhile president underscore not lone his enduring entreaty to online Republican activists and donors — the basal of the party’s basal and its fiscal motor — but besides the unlikelihood that the G.O.P. apparatus wants to, oregon adjacent can, meaningfully interruption from him for the foreseeable future.

The stark reliance connected Mr. Trump’s sanction to spur tiny donations amounts to a tangible look of the party’s inescapable dependency connected him — 1 that risks preventing a reckoning implicit the losses the G.O.P. suffered successful the past 4 years, including Mr. Trump’s own, which helium has denied by clinging to mendacious theories of predetermination fraud.

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