Creating Hashtag Campaigns for Events Using Social Walls

Heres a helpful article-style guide for Creating Hashtag Campaigns for Events Using Social Walls perfect for blogs, event organizers, or promotional toolkits:

Creating Hashtag Campaigns for Events Using Social Walls

Hashtag campaigns have become a go-to strategy for driving engagement before, during, and after events. When paired with social media walls, hashtags can turn passive attendees into active content creators amplifying your events reach in real time.

Heres how to create an effective hashtag campaign and supercharge it using a social wall:

? 1. Define Your Campaign Goals

Before you choose a hashtag, identify what you want to achieve:

• Increase event visibility?

• Promote a product launch?

• Encourage attendee interaction?

• Generate user-generated content (UGC)?

Your goals will shape the campaign design and success metrics.

? 2. Create a Unique, Memorable Hashtag

Your event hashtag should be:

• Short and catchy (e.g., #FutureFest2025)

• Easy to spell and remember

• Brand-relevant and event-specific

• Unique (search it on social media first to avoid overlap)

Bonus Tip: Include it on all marketing materials digital, print, and venue signage.

? 3. Promote the Hashtag Everywhere

Promote your hashtag across all touchpoints:

• Pre-event email campaigns

• Event website and registration page

• Social media posts and countdowns

• Name badges, banners, screens, booths

• Speaker slides and virtual backgrounds

Make it impossible to miss!

? 4. Set Up a Social Media Wall

Choose a social wall tool like:

• Walls.io

• Mashflu

• TINT

• Wallstag

• Everwall

Connect your social wall to your hashtag(s). The wall will pull live content from platforms like Instagram, X (Twitter), LinkedIn, and Facebook.

Customize the design to reflect your event branding and embed or display it on:

• LED screens

• Virtual event platforms

• Websites

• Lobby displays or main stage backgrounds

? 5. Encourage Real-Time Participation

Keep the momentum going with engagement tactics:

• Contests & giveaways for best posts

• Shoutouts on screen

• Live photo booth integrations

• Speaker Q&As via hashtag submissions

• Gamification (leaderboards, challenges)

This turns your audience into your content team.

? 6. Analyze Campaign Results

After the event, use analytics tools from your social wall platform to measure:

• Total posts using the hashtag

• Top contributors

• Engagement spikes

• Platform breakdown

• UGC quality and reach

These insights will help you refine future campaigns.

? Final Thoughts

A well-planned hashtag campaign combined with a social media wall transforms your event into a two-way experience. It creates a sense of community, drives authentic content, and maximizes brand exposure both inside the venue and across the digital world.

Want help designing a custom hashtag campaign or picking the right social wall tool? Just ask! I can also create a checklist or Canva-friendly graphic if needed.