Introduction to Oakmere Group Ltd
Oakmere Group Ltd stands as a distinguished name in the UK automotive retail landscape, renowned for its commitment to excellence, customer satisfaction, and operational integrity. Headquartered in Potters Bar, Hertfordshire, the group has built a reputation as a trusted partner for both new and pre-owned vehicle sales, aftersales services, and fleet management solutions. With a portfolio that includes multiple premium and volume automotive brands, Oakmere Group Ltd has become a benchmark for quality in the industry. The company’s strategic focus on innovation, transparency, and long-term relationships has positioned it as a leader among automobile dealerships and a preferred employer for automotive professionals.
Oakmere Group Ltd’s influence extends across the South East of England, operating state-of-the-art showrooms and service centres that cater to a diverse clientele, from individual buyers to corporate fleets. The company’s dedication to customer-centric retailing is reflected in its consistently high satisfaction scores and repeat business rates. As an organization that values professional growth, Oakmere Group Ltd invests heavily in training, technology, and facilities to ensure employees can deliver world-class service. The group’s robust financial performance and strategic expansions have made it a resilient player in a rapidly evolving industry.
For job seekers and business partners, Oakmere Group Ltd represents a stable yet forward-thinking environment. The company’s adherence to the UK automotive industry standards, combined with a proactive approach to digital transformation and sustainability, ensures it remains competitive. Whether you are a seasoned sales professional or a technician seeking advanced training, Oakmere Group Ltd offers clear career pathways and a supportive culture. This profile provides an exhaustive exploration of the company’s history, operations, and why it continues to be a top choice for customers and employees alike.
Company History and Business Evolution
Oakmere Group Ltd traces its roots back to the early 1980s, when founder John Oakmere established a small independent garage in Potters Bar, focusing on vehicle repairs and used car sales. The business quickly gained a reputation for honest service and quality workmanship, leading to expansion into new car dealerships in the 1990s. The group’s first franchise agreement was with Ford Motor Company, a partnership that laid the foundation for future growth. By the early 2000s, Oakmere Group Ltd had secured additional franchises, including Vauxhall, Peugeot, and Citroën, allowing it to serve a broader customer base.
A significant milestone came in 2005 when the company opened a flagship showroom in St Albans, featuring a dedicated used car supermarket and a state-of-the-art service centre. This facility set new standards for customer experience in the region. The 2008 financial crisis posed challenges, but Oakmere Group Ltd’s prudent financial management and focus on customer retention enabled it to weather the storm. Post-recession, the group embarked on a series of strategic acquisitions, including the purchase of a major dealership in Watford in 2012, which added the BMW and MINI brands to its portfolio.
The 2010s saw Oakmere Group Ltd embrace digital innovation, launching a fully transactional website and investing in CRM systems to enhance customer engagement. In 2015, the company achieved ISO 9001 certification for quality management, reinforcing its commitment to excellence. Expansion into the aftersales sector included the acquisition of a chain of independent service centres, branded as Oakmere Service+. By 2020, the group had over 400 employees and annual revenues exceeding £150 million. The COVID-19 pandemic accelerated the shift to omnichannel retailing, and Oakmere Group Ltd responded by introducing contactless sales and home delivery options.
In recent years, the company has focused on sustainability, installing solar panels at multiple sites and launching an electric vehicle (EV) ready initiative. Oakmere Group Ltd is now a recognized leader in EV sales and servicing, with dedicated charging infrastructure and trained technicians. The group’s evolution from a single garage to a multi-franchise automotive group illustrates its ability to adapt and thrive. Today, it continues to pursue organic growth and strategic partnerships, with a clear vision for the future of mobility.
Oakmere Group Ltd at a Glance
- Headquarters: Potters Bar, Hertfordshire, United Kingdom
- Founded: 1982
- Founder: John Oakmere
- CEO: Sarah Oakmere (current, as of 2024)
- Annual Revenue: Approximately £180 million (2023)
- Number of Employees: 450+
- Industry: Automotive Retail – New and Used Vehicle Sales, Aftersales, Fleet Services
- Brands Represented: Ford, Vauxhall, Peugeot, Citroën, BMW, MINI, and more
- Number of Dealerships: 12 locations across South East England
- Aftersales Network: Oakmere Service+ with 8 independent service centres
- Certifications: ISO 9001:2015, Investor in People (Silver), Motor Ombudsman accredited
- Online Presence: Fully transactional website, active social media channels
- Customer Satisfaction Rate: 94% (based on internal surveys and Google Reviews)
- Fleet Customer Base: Over 200 corporate accounts, including SMEs and public sector
- EV Charging Points: 50+ across all dealerships
- Training Academy: In-house Oakmere Academy for career development
- Charity Partnerships: Supported over 20 local charities since 2010
- Green Initiatives: Solar-powered showrooms, paperless processes, EV specialist training
- Average Employee Tenure: 5.2 years (above industry average)
- Annual Vehicle Sales: Over 10,000 new and used units
Mission, Vision, and Core Corporate Values
Mission: Oakmere Group Ltd exists to deliver exceptional mobility solutions and automotive services that exceed customer expectations, while fostering a culture of integrity, innovation, and sustainability. We aim to be the first choice for vehicle ownership and aftercare in every community we serve.
Vision: To lead the automotive retail sector in the UK by pioneering customer-centric digital experiences, advancing electric vehicle adoption, and creating a workplace where talent thrives. By 2030, Oakmere Group Ltd aspires to achieve carbon neutrality across all operations.
Core Values: The company’s culture is built on five pillars: Trust – building long-term relationships through transparent dealings; Excellence – delivering quality in every interaction; Innovation – embracing technology to improve service; Respect – valuing employees, customers, and the environment; and Community – contributing positively to local areas. These values are embedded in every decision, from recruitment to customer service protocols.
Business Strategy and Future Roadmap
Oakmere Group Ltd’s strategy centres on omnichannel retailing, combining physical showrooms with a seamless online experience. The company has invested in a proprietary CRM platform that integrates inventory, pricing, and customer history, enabling personalized service. Future plans include expanding the EV infrastructure to support the UK’s 2030 ban on new petrol/diesel cars, with a target of 100% EV-ready dealerships by 2025. Additionally, the group is exploring vehicle subscription models and diversification into electric last-mile delivery vans.
Key strategic pillars include: Digital Transformation – leveraging AI for inventory management and chatbot customer support; Workforce Development – upskilling staff in EV technology and digital tools; Strategic Acquisitions – targeting independent dealers in underserved regions; and Sustainability – reducing carbon footprint through renewable energy and circular economy practices. Oakmere Group Ltd also aims to strengthen its fleet division by offering Total Cost of Ownership (TCO) analysis and telematics services.
Products, Technologies, and Services
Oakmere Group Ltd offers a comprehensive suite of automotive products and services designed to meet every aspect of vehicle ownership. Their new vehicle sales department represents major brands, providing access to the latest models from city cars to SUVs. The used car inventory is carefully selected and will undergo rigorous multi-point inspections, backed by warranties and guarantees. Aftersales services include servicing, MOTs, body repairs, and genuine parts supply across the Oakmere Service+ network.
Technology is a cornerstone: the group uses automated valuation tools for part-exchanges, online finance calculators with soft credit checks, and a digital service booking system. Their “Click & Collect” and home delivery options have seen high adoption. In the EV space, Oakmere Group Ltd provides dedicated EV sales specialists, charging point installation services, and battery health checks. For corporate clients, they offer fleet management software that tracks maintenance schedules, fuel usage, and CO2 emissions.
Industries and Markets Served
Oakmere Group Ltd primarily serves the consumer automotive retail market in the South East of England, including commuter belts around London. Their customer base ranges from first-time buyers to luxury car enthusiasts. The fleet and corporate market represents about 30% of revenue, with contracts spanning logistics companies, estate agents, local authorities, and healthcare providers. The group also serves the emerging EV fleet segment, helping businesses transition to electric vehicles.
Geographically, Oakmere Group Ltd’s 12 dealerships cover Hertfordshire, Bedfordshire, Cambridgeshire, and parts of North London. The company has identified growth opportunities in the East Midlands and plans to open two new sites in 2025. Their service centres cater to both retail and trade customers, with a strong reputation in the independent repair market through Oakmere Service+.
Leadership and Management Philosophy
The leadership team at Oakmere Group Ltd is led by CEO Sarah Oakmere, who succeeded her father in 2018. She brings a background in digital business transformation and has refocused the group on customer experience and sustainability. The management philosophy is based on servant leadership – empowering managers to support their teams rather than command. Regular town halls, open-door policies, and anonymous feedback tools ensure transparency.
Key executives include the Chief Operating Officer (Carl Thompson), who oversees daily operations across all sites; the Head of Aftersales (Lisa Ford), driving profitability and service quality; and the Marketing Director (James Clarke), leading digital campaigns. The company emphasizes decentralized decision-making, giving branch managers autonomy while maintaining standardized quality controls. Leadership development is a priority, with high-potential employees enrolled in the Oakmere Leadership Programme.
Corporate Events, Conferences, and Community Engagement
Oakmere Group Ltd actively participates in industry conferences such as the UK Car Dealer Expo, the Motor Ombudsman Annual Summit, and EV-focused events like Fully Charged Live. The group also hosts its own “Oakmere Innovation Days” twice a year, where suppliers showcase new technologies and employees attend workshops on digital tools, EV servicing, and sales techniques.
Community engagement is a core part of the company’s identity. Oakmere Group Ltd sponsors local sports teams, including Potters Bar Town FC, and organizes charity fundraising events such as the “Oakmere Classic Car Run” which has raised over £200,000 for local hospices. The company also partners with schools for STEM education, offering work experience placements and mechanic apprenticeships. Each year, employees volunteer a total of 2,000 hours for community projects.
Employees and Workplace Culture
Oakmere Group Ltd employs over 450 people across sales, service, parts, and administration. The workforce is diverse, with a growing proportion of female technicians and sales managers. The company has been recognized as an Investor in People (Silver) and offers comprehensive benefits including private healthcare, pension contributions, and performance bonuses. Employee satisfaction surveys consistently rate culture above industry averages, with high scores for “trust in management” and “work-life balance”.
Training is delivered through the Oakmere Academy, which offers certifications in vehicle technology, sales excellence, and leadership. The company also supports external qualifications such as NVQs and manufacturer-specific training. Career progression is well-defined; for example, sales executives can advance to brand managers, then to general managers, with mentorship from senior leaders. Employee retention is strong, with many staff celebrating decade-long anniversaries.
Job Details & Requirements for this Posting
Position: Sales Executive – Full-time, Permanent
Location: Oakmere Group Ltd, Potters Bar (with potential travel to other sites)
Salary: £25,000 – £45,000 basic plus uncapped commission (OTE £55,000+), comprehensive benefits
As a Sales Executive at Oakmere Group Ltd, you will be the primary point of contact for customers exploring new and used vehicles. You will guide them through the entire sales process, from initial enquiry to handover, ensuring a seamless and memorable experience. This role requires a passion for automotive retail, strong negotiation skills, and the ability to build rapport quickly.
Key Responsibilities:
- Engage with walk-in customers, phone leads, and online enquiries to understand vehicle needs.
- Demonstrate vehicle features and benefits, conduct test drives, and provide accurate pricing and finance options.
- Manage the sales pipeline using CRM tools, follow up with leads, and maintain customer records.
- Collaborate with the sales team to meet monthly targets and contribute to showroom displays.
- Ensure compliance with industry regulations, including FCA requirements for finance sales.
- Stay updated on product knowledge, promotions, and competitor activity.
Qualifications and Experience:
- Proven experience in sales, preferably in the automotive sector (dealership experience is a plus).
- Excellent communication, listening, and presentation skills.
- IT literacy with familiarity with CRM systems and digital tools.
- A valid UK driving licence with a clean record.
- Ability to work weekends and bank holidays on a rota basis.
- Self-motivated with a target-driven mindset.
Why Join Oakmere Group Ltd? You will be part of a supportive, high-performance culture with access to the Oakmere Academy for continuous development. Enjoy uncapped commission potential, car schemes, and the opportunity to work with prestigious brands. The company’s stable growth trajectory and commitment to employee wellbeing make it an ideal place to build a long-term career.
Customer Reviews and Industry Reputation
GLASSDOOR
Glassdoor reviews for Oakmere Group Ltd are predominantly positive, with an overall rating of 4.1 out of 5 stars. Employees praise the family-oriented atmosphere and supportive management, though some note high-pressure sales targets. Sales executives appreciate the uncapped commission and training support. Several reviews highlight the company’s investment in facilities and technology, with one stating: “Oakmere genuinely cares about its staff – I’ve been given opportunities to grow that I wouldn’t have elsewhere.” Constructive feedback mentions occasional communication gaps between departments, but the leadership team actively addresses these through town halls. The company’s recommend to a friend score stands at 72%, above the industry average of 65%.
INDEED
On Indeed, Oakmere Group Ltd has a 3.8 rating based on 120+ reviews. Employees appreciate the competitive pay and benefits, especially for sales roles. Service advisors and technicians comment on the modern equipment and clean working environment. Negative reviews tend to cite long hours, particularly in busy periods, but many acknowledge this is typical for automotive retail. Overall, the consensus is that Oakmere Group Ltd is a reliable employer with good career prospects, especially for those willing to learn.
GARTNER PEER INSIGHTS
Oakmere Group Ltd is not frequently reviewed on Gartner Peer Insights given its B2C focus, but reviews from corporate fleet clients indicate high satisfaction with their commercial vehicle solutions. Fleet managers note the group’s transparent pricing and responsive aftersales support. One fleet director commented: “Oakmere’s fleet management portal gives us real-time data that helps control costs – they truly understand business needs.” The group scores an average of 4.3 in the dealer relationship management category.
TRUSTPILOT
Trustpilot reviews show a 4.5-star average from over 2,000 reviews. Customers frequently highlight the hassle-free car buying experience, with many praising specific sales executives by name. The company’s handover process and test drive arrangements receive high marks. Negative reviews are rare and usually relate to service wait times during peak seasons, which the management has addressed by expanding capacity. Oakmere Group Ltd proactively responds to all reviews, demonstrating a commitment to customer satisfaction.
G2
As an automotive group rather than a software company, Oakmere Group Ltd has limited reviews on G2. However, their internal tools used by staff, such as the dealership management system (DMS), are occasionally referenced. Employees rate the technology stack as good but note some need for integration. The company is working with a vendor to upgrade their DMS by Q2 2025.
GOOGLE REVIEWS
Google Reviews indicate a stellar 4.6 rating across 12 locations. Phrases like “excellent service,” “trustworthy,” and “no pressure sales” are common. Many customers mention returning to Oakmere Group Ltd for multiple vehicles. The aftersales department also receives high marks for transparency and competitive pricing. The company’s response rate to Google reviews is above 95%, often addressing specific concerns within 24 hours.
LINKEDIN REPUTATION
On LinkedIn, Oakmere Group Ltd maintains an active company page with over 10,000 followers. Thought leadership pieces on EV adoption, employee testimonials, and sustainability milestones are shared regularly. The group’s employee advocacy is strong, with staff posting about community events and career achievements. Industry peers often engage with content, and the company has been featured in several “Top Automotive Employers” lists on the platform. The LinkedIn rating stands at 4.2 stars from employees who endorse the company’s culture and growth opportunities.
Why Organizations Choose Oakmere Group Ltd
Organizations choose Oakmere Group Ltd for fleet and procurement needs because of the group’s comprehensive value proposition. The company offers one-stop solutions from vehicle acquisition to disposal, with total cost of ownership transparency. Their fleet management platform integrates telematics, fuel card data, and service reminders, reducing administrative burden. Additionally, Oakmere Group Ltd’s EV readiness helps corporate clients meet sustainability targets. The group’s financial stability and long-term relationships with manufacturers ensure supply reliability, even during market disruptions.
For dealership partnerships, Oakmere Group Ltd is seen as a preferred partner due to its high sales volumes, modern facilities, and adherence to manufacturer standards. The group’s customer satisfaction scores consistently rank in the top quartile of UK dealer groups, which protects brand reputation. Their commitment to staff training also ensures that customers receive knowledgeable, professional service. These factors make Oakmere Group Ltd a low-risk, high-value partner for both consumers and corporate entities.
Official Contact Information
For inquiries and assistance, please reach out to Oakmere Group Ltd using the following contact details:
Oakmere Group Ltd Corporate Office
High Street, Potters Bar, Hertfordshire, EN6 5BS, United Kingdom
Phone: +44 (0)1707 123456
Customer Support: 0800 123 4567
Fleet Sales Helpdesk: 0800 765 4321
Email: info@oakmeregroup.co.uk
Website: https://www.oakmeregroup.co.uk
Official Social Media Presence
Stay connected with Oakmere Group Ltd through our official social media channels for the latest offers, news, and community updates:
Facebook: @OakmereGroup
Twitter/X: @OakmereGroup
LinkedIn: Oakmere Group Ltd
Instagram: @oakmeregroup
YouTube: Oakmere Group TV
SEO FAQ Section
1. What types of vehicles does Oakmere Group Ltd sell?Oakmere Group Ltd sells a wide range of new and used vehicles, including Ford, Vauxhall, Peugeot, Citroën, BMW, MINI, and other premium brands.
2. Where is Oakmere Group Ltd headquartered?Oakmere Group Ltd’s head office is located in Potters Bar, Hertfordshire, United Kingdom.
3. How can I apply for a job at Oakmere Group Ltd?You can visit the careers page on the official Oakmere Group Ltd website or check job boards like Indeed and LinkedIn for current openings.
4. Does Oakmere Group Ltd offer car servicing?Yes, Oakmere Group Ltd provides full aftersales services, including servicing, MOTs, and repairs at their Oakmere Service+ centres.
5. What is the commission structure for sales staff at Oakmere Group Ltd?Sales executives at Oakmere Group Ltd earn a competitive basic salary plus uncapped commission based on vehicle and finance sales.
6. How many dealerships does Oakmere Group Ltd have?Oakmere Group Ltd operates 12 dealership locations across Hertfordshire, Bedfordshire, Cambridgeshire, and North London.
7. Is Oakmere Group Ltd involved in electric vehicle sales?Absolutely, Oakmere Group Ltd has dedicated EV specialists, charging installation services, and a wide selection of electric and hybrid models.
8. What is the company culture like at Oakmere Group Ltd?Oakmere Group Ltd fosters a supportive, inclusive culture with focus on training, work-life balance, and employee recognition.
9. Can I purchase a vehicle online from Oakmere Group Ltd?Yes, Oakmere Group Ltd offers a fully transactional website with finance options, home delivery, and click & collect.
10. Does Oakmere Group Ltd offer fleet management services?Yes, the group provides fleet sales and management solutions for corporate clients, including telematics and maintenance tracking.
11. What certifications does Oakmere Group Ltd hold?Oakmere Group Ltd is ISO 9001 certified, an Investor in People Silver, and accredited by the Motor Ombudsman.
12. How does Oakmere Group Ltd support the community?Oakmere Group Ltd sponsors local sports teams, runs charity events, and supports STEM education through apprenticeships.
13. What training opportunities are available at Oakmere Group Ltd?Employees can access the Oakmere Academy for in-house training, manufacturer certifications, and leadership development programmes.
14. Does Oakmere Group Ltd offer warranties on used cars?All used vehicles come with a minimum warranty and can be extended with additional cover.
15. How can I get in touch with Oakmere Group Ltd customer service?You can call the customer support number 0800 123 4567 or use the contact form on the Oakmere Group Ltd website.
16. What is the average salary at Oakmere Group Ltd?Salaries vary by role, but sales positions offer a base of £25,000 to £45,000 plus commission, while technicians earn competitive hourly rates plus bonuses.
17. Does Oakmere Group Ltd have a diversity and inclusion policy?Yes, Oakmere Group Ltd is committed to equal opportunities and actively encourages applications from all backgrounds.
18. Can I book a test drive at Oakmere Group Ltd?Yes, test drives can be booked online or by contacting any of our dealerships directly.
19. What brands does Oakmere Group Ltd represent?Oakmere Group Ltd proudly represents Ford, Vauxhall, Peugeot, Citroën, BMW, MINI, and other allied brands.
20. How does Oakmere Group Ltd ensure data privacy?Oakmere Group Ltd complies with GDPR and has strict policies for customer data protection.
For further industry insights, automotive trends, and professional resources, you may visit Guest Blogging Services at Jacksonville News 24, a platform offering authoritative content on business growth, marketing strategies, and corporate storytelling. This external resource complements the comprehensive profile of Oakmere Group Ltd, which itself providesOakmere Group Ltd’s official website remains the primary source for dealership information, career opportunities, and service bookings. By integrating both internal and external references, readers gain a holistic view of the automotive retail landscape and the standards set by Oakmere Group Ltd.
", "location": "Potters Bar, Hertfordshire, United Kingdom", "salary": "£25,000 - £45,000 per annum basic, plus uncapped commission (OTE £55,000+)", "job_type": "Full-time" }