Introduction
NetMedia International, the France-based B2B media group behind the Technology Powering Business platform, has released an updated privacy and cookie policy document that outlines its full compliance with the General Data Protection Regulation (GDPR). As a data controller registered in France under company number 498 647 882, with its registered office at RCS Nanterre, the company makes clear its commitment to protecting the personal data of website visitors and subscribers.
The new policies detail not only what data is collected but how it is used, stored, shared, and protected. The company’s nominated representative for GDPR purposes is Ludovic Jacobs, who serves as the primary contact for any privacy-related inquiries.
What Personal Data Is Collected?
NetMedia International collects both personal data provided directly by users and data automatically generated during visits to its websites. The information you voluntarily provide when filling out forms, registering for services, or contacting the company includes your name, email address, phone number, and preliminary information about your business and its location.
In addition, the company automatically collects technical information through the use of cookies and other tracking technologies. This includes details about your browser, device, and browsing behaviour, which helps the company improve user experience and troubleshoot technical issues. Third-party sources such as business partners, advertising networks, and analytics providers may also supply data about users, but only after informing the individual and explaining the intended use of that data.
How Is the Information Used?
The collected data serves multiple operational and commercial purposes. Primarily, it enables NetMedia International to fulfill contractual obligations—such as delivering requested information, products, or services. It also allows the company to send relevant marketing communications via email, phone, or SMS, from which recipients can opt out at any time.
Other uses include improving website content and functionality, administering security measures, conducting internal research and analysis, and understanding the effectiveness of advertising campaigns. The company may also combine data from different sources—such as data you give, data automatically collected, and data from third parties—to create a more complete profile for these purposes.
Disclosure and Sharing of Data
NetMedia International may share personal information with other members of the NETMEDIA GROUP of companies, as well as with business partners, suppliers, and subcontractors necessary for service delivery. Advertising networks and search engine providers may also receive aggregated or anonymised data for targeting audiences and improving site optimisation.
In the event of a merger, acquisition, or sale of assets, personal data may be transferred to the prospective buyer or seller. The company also reserves the right to disclose data if required by law, to enforce terms of use, or to protect the rights, property, or safety of the company, its clients, or others.
Data Storage and Security
All personal data collected is stored on secure servers within the European Economic Area (EEA) for a period of 10 years. The company employs a range of security measures including firewalls, anti-virus software, data encryption, and regular backups. However, the company notes that no data transmission over the internet is completely secure, and users assume some risk when submitting information.
The company also emphasises that users are responsible for keeping any passwords confidential and should not share them with anyone.
User Rights Under GDPR
The GDPR provides individuals with several important rights regarding their personal information. These include the right to be informed about collection and use, the right of access to verify lawful processing, the right to rectification of inaccurate data, and the right to erasure (the 'right to be forgotten') when no legitimate reason for processing remains.
Users also have the right to restrict processing, to obtain a copy of their data for their own purposes (data portability), and to object to certain uses such as direct marketing. Furthermore, individuals have the right not to be subject to automated decisions that have a legal impact. To exercise any of these rights, users must send a written request to the company, along with identification documentation. In some cases, a small administrative fee (no more than £10) may be charged.
Cookie Policy Details
The accompanying cookie policy explains the use of three main categories of cookies: analytical/performance cookies that help understand site usage and campaign effectiveness; functionality cookies that enable personalised experiences and remember preferences; and targeting cookies that record visits and link clicks for advertising purposes.
Third parties such as advertising networks and external service providers may also place cookies over which NetMedia International has no control. Users can block cookies by adjusting their browser settings, but the company warns that blocking may affect site functionality and access to certain features.
NetMedia International’s policies come at a time when data protection regulations are increasingly under scrutiny by regulators and consumers alike. The company’s transparent approach—outlining exactly what data is collected, for how long, and for what purpose—aims to build trust with its audience and ensure full legal compliance. As digital media companies continue to evolve their data practices, such policies serve as a benchmark for GDPR adherence in the B2B publishing space.
Source: Silicon UK News